Human Centered Marketing starts with deeply understanding your customer or audience and who they are. What makes them tick? What drives them to make decisions? Not knowing, is like throwing darts while blind folded.
It’s putting people first which leads to a targeted campaign, stronger engagement and results that are driven by the customer. It’s about establishing connections with real people. Technology and data are wonderful tools, but we also need to remember that each customer is unique and not just a number.
This is marketing that speaks directly to your audience and in exchange creates a brand loyalty.