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Digital Experience

The Context of Digital Business

Digital experiences are simply how your customers and audience interacts with your brand online. Websites and mobile apps are today’s calling card for your business. However your customer finds you online, we make sure their experience is simple, informative and they leave with a lasting, great impression.

A balance between design and function is the key to a successful digital experience for your audience.

We see websites as an essential tool that allow brands to tell their story and showcase what makes them unique.

Websites should carry a tone of voice that syncs with the chosen brand attributes to help send the right message to the target audience.

While designing websites, we apply key brand identity elements to create a cohesive experience that reflects both the state of the brand today and their strategic goals and aspirations for the future.

We apply our expertise in UX/UI to help create an experience that is fine-tuned for your clients and user base.

About 50% of today’s internet traffic comes from cell phone usage. Designing and developing a great mobile app allows your customers to have a personalized experience with your brand. Apps can offer users a faster and easier engagement with your brand that is better than using your website on a mobile platform. It allows your brand to be top of mind through notifications.

User Experience, or UX for short, is the road map for your website. It’s a visual representation of the pathways your users will take to go from point A to B. Like a regular map, there are many routes that someone can take, but the easiest and fastest is the most direct. At Citrus, we can help you with creating that road map for your website based on your goals.

The other half of the website user experience is the UI or user interface. This is the point where the human meets the tech. It goes hand in hand with our human centric designs. It’s all about understanding your customer’s needs and behaviors to make it as easy as possible to interact with your website.

image of a man wearing black for citrus studiosAn Ecommerce website gives your product instant global reach. Customers can find and engage with your business from all corners of the world. The question is how do you make it as easy as possible to purchase and how to keep their engagement level high where customers shop around longer? Citrus has been building ecommerce website since the beginning. Our experience spans from the easiest shopping platforms with 10 products to the customized versions selling thousands of items.

It’s an internal guide for creation of all marketing messages, promotional messages, website content, ads and more. Contains verbiage and messaging that can easily be applied to various marketing assets.

Almost like a style guide but for marketing

image of a man wearing black for citrus studiosIf you have a business, we can help you grow it online with a Drupal or WordPress eCommerce website. Citrus Studios is PCI-compliant and our eCommerce websites are safely secured with SSL certificates and we use and PayPal for payment processing. Whether you’re selling home-baked goods or home goods, we’ve got a solution for you and custom features that will appeal to your customers.

How many times have you stopped by a website and left without buying anything or contacting the company to find out more? Maybe you planned to return but then… things came up. Your attention was taken away by social media, another website, a phone call, etc. Pay Per Click Remarketing lets you reach potential customers who have already visited your website. Remarketing lets you reconnect through ads they’ll see as they browse the web. You can even include products your potential customer viewed on your website in the ad, to make it even more relevant.

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Check Out Our Work

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Let’s collab and make a big splash for your brand with our 20+ years of experience in design and development.

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