A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Brochures are distributed in many different ways: as newspaper inserts, handed out personally, by mail or placed in brochure racks in high traffic locations especially in tourist precincts. They may be considered as grey literature.  A brochure is usually folded and only includes summary information that is promotional in character.
Brochures are one of the most effective ways to showcase a product. From restaurant menus to informational marketing collateral, brochures get product information across on location whether it’s on site or at a tradeshow. It allows prospective customers that are walking by learn about the product quickly with a general overview that prompts call to actions such as visiting the website for more information and making a purchase.