When you’re on the precipice of a new project startup or thing, everyone is enthusiastic. Everything is enchanting. Then you get to the middle. There, you meet Kantor’s law, which says in the middle, everything looks like a failure, because in the middle is where all the hard work happens.
Imagine a crazy world where most of what you learned in school is backward, upside down and inside out. Where the president of United States has COVID. Where consumers control companies. Where creators corner the avenue of self expression. Where your newsfeed is out of your control. A world where customers design your products.
Sometimes the impossible is possible. All it takes is an idea and a little determination. Listen in as Kalika talks about the impact an entrepreneur can have. As she says in this podcast, “we live in a place where one individual can make a difference.”
Purpose is powerful. How do you create a purpose-driven brand? How do these brands make people feel? This week, Kalika talks about the importance of building a purpose-driven brand and asks you the important questions in starting one yourself. Listen in!
Like video, having high quality photos is essential to presenting your business in the best way possible. Photography is another vehicle of communication and this week we go over some tips on utilizing photography to present your brand. After all, a picture is worth a thousand words—or hundreds of thousands, if you do it right.
Everyone’s got something they wish they knew or wish they did when they were younger. If you had the opportunity to tell your younger self something, what would it be? Would it be words of advice? Comfort? Reassurance? Listen in this week as Kalika walks us through what she would say to her past self.
This week, Kalika discusses memory training exercises she learned at her Entrepreneurial Master’s Program at MIT. Listen in and learn how you can apply it to your own life.
The task of starting a website might be a bit intimidating. How do you know what to add? What do you leave out? In this episode, we give you a quick rundown of what makes an effective website.
What would you do if you lost everything? In this podcast, Kalika shares three lessons she’s learned as an entrepreneur. Listen in and find out how you can apply these lessons not only in your entrepreneurial endeavors but also in your own personal growth.
Sometimes, you’ve got to do it yourself. Tune in this week as we dive into the basics of creating videos yourself and how it can impact your brand.