The Water Replenishment Department (WRD) manages the groundwater and aquifers of Southern Los Angeles County. They came to Citrus Studios in need of a website and video for their cornerstone program, Groundwater Reliability Improvement Program (GRIP), which works towards independence from imported water from unsustainable resources and to replenish the area’s reservoirs with local resources.
The incentive of the video was to raise public awareness about California’s water crisis. To do this, Citrus Studios used motion graphics to tell a visually compelling story with infographics and hard facts. The website uses the same minimalist, flat design to clearly illustrate information and provide a resource for supporters to learn more and reach out.