One’s Nest was founded by mother-daughter duo Betty Cameron and Elizabeth Villegas; curators of luxury bedding and home décor. They came to Citrus Studios to redesign and optimize their eCommerce site.
Their existing site was static and bland and navigationally inefficient. Citrus Studios wanted to design something that would showcase their beautiful and unique inventory and make the user’s shopping experience more functional. We organized a photo shoot and designed a website around the compelling images. We also focused on information architecture to create categories for a smooth browsing experience. We then integrated the visually driven content with Instagram and used social media to build the One’s Nest brand.