USC Annenberg School for Communication & Journalism
USC Annenberg School for Communication hired Citrus Studios to perform an in-depth analysis of the school's Web site, and provide recommendations for improving USC Annenberg's overall online presence.The project included a comprehensive analysis of the site's information and graphic designs, technologies, target audience groups, competition, and overall branding. Citrus presented its findings and was subsequently tasked with implementing the associated recommendations.
The redesigned site—http://annenberg.usc.edu—has received much praise for its appealing graphic design and accessible information design. The site was selected as an Adobe Showcase Site of the Day for its "rich graphics and intuitive navigation," which together create a "visually compelling, branded experience that highlights the school's faculty, students, programs, and research."
The site synthesizes vast amounts of content in a stylish framework. Pages are updateable through Sitecore, a sophisticated content management system built on Microsoft .Net technologies. The site includes Flash exhibits highlighting Annenberg faculty, students, programs, and research; and a "From the Source" section offering prospective students candid views of the USC Annenberg experience through the eyes of current students and recent graduates. The redesigned site captures the spirit of USC Annenberg and creates an online presence befitting one of the world's top communication schools. Current works-in-progress with USC Annenberg include designing and integrating additional Flash content; facilitating focus group testing to identify opportunities to further optimize the site; and designing and developing an Annenberg "virtual tour."
www.annenberg.usc.edu