National Association of Women Business Owners
National Association of Women Business Owners (NAWBO), the nation's preeminent organization representing America's ten-million-plus women-owned businesses, enlisted Citrus' expertise in a comprehensive online rebranding effort. The goal was to accurately convey NAWBO's position as "the eminent source for thought, influence and commentary on all issues of importance to women business owners, and [to] propel [the organization] even further into economic, social, and political spheres of power." This was a tall order indeed, and Citrus was honored to rise to the occasion.The new site is modern, focused, intuitive, and stylish — the perfect framework for showcasing NAWBO's inspirational, no-nonsense material. The site boasts rich content, and a robust set of tools: an easy-to-use "Find a Chapter" directory, article archives, password-protected member access, and news feeds. It was specifically designed to attract a broader audience to NAWBO's invaluable resources, and it is expected to perform particularly admirably in this role.
The redesigned site embodies the spirit of NAWBO: inclusive, visionary, insightful, illuminating, and highly relevant. Citrus — in its unique position as one of the companies represented by NAWBO — embraced and valued the opportunity to participate in such an important project.
www.nawbo.org